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This module gathers together all of your products' details and statistics based on different time ranges.
Go to the "Seller accounts" section on the top and enable the seller account(s) you wish to work with by selecting/deselecting the dot marker.
Please Note: You can also select/deselect “all” at the right corner of the box. Below, you will be able to add more seller accounts or manage them.
For this module, there is an "ASIN display" option.
Click on the Settings icon at the top right-hand menu.
Go to "Settings".
Click on "General".
Enable/Disable the "Display ASINs grouped per parent" option.
Please note: By default, ASINs are grouped by the parent. If you uncheck the box, parent ASINs will be hidden.
Products Manager Module columns:
COGS: cost of goods sold, direct costs of producing the goods sold.
Sales History (last 2 weeks).
Units (units sold all-time)
Sales (product sales all-time).
Average sales (last 7 days)
Average sales (last 14 days)
Average sales (last 30 days)
Inventory value (cost): the number of available inventory multiplied by the cost of goods (COGS*Inventory(Units))
Inventory value (retail): the number of available inventory multiplied by sales price (Price*Inventory(Units))
Daily velocity: an average number of units sold per day based on history and trends (units sold/number of days).
Sessions: number of visits to your product listing page (SCI Bot)
Unit Session Percentage: Conversions.
Revenue share: share of sales compared to total sales (product revenue share*100/seller account revenue).
BSR: Product's Best Seller Rank in a specific category.
BSR history: Product's Best Seller Ran chart.
Reviews (total number of reviews)
Reviews (number of new reviews)
Price: product price/minimum to a maximum price of all children for this parent ASIN.
Inventory: Amazon's available inventory level.
Days of stock: estimated number of days until you run out of stock (inventory/average daily velocity).
ACoS: Advertising Cost of Sales = (PPC Spend / PPC Sales) * 100
TACoS: Total Advertising Cost of (Total) Sales = (Total PPC Spend / Total Sales) * 100
Pin your ASINS
Pin your ASINS at the top so they won't be affected by the drag and sort feature.
Adult Flag Warning
Now, when one of your products is flagged as "adult" by Amazon the system will place a warning next to the parent's product title that reads as followed:
One or more children's ASINs have been marked as "Adult" by Amazon and will not rank for its keywords.
When you open the list of children you’ll see the child ASIN marked:
This product has been marked as Adult by Amazon and will not rank for its keywords.
If you want to know why your products are marked with an adult flag please contact Amazon support, there can be reasons involving products category not being correctly used, but each case can be very specific.
Being flagged as "adult" significantly reduces your exposure in search results.
Search tab to find your products by name, ASIN, or SKU
Below you will have 6 different tabs that will distribute your information depending on the period of time you want to work with, from today to 30 days prior.
You have the products displayed by the seller account and you have the image of the product and its details so they can be easily identified.
If you click on the picture or the product’s title, it will open an overview graphic. Depending on the subject, these cards on top will show the average information and tendency from the selected period.
Keep track of TACoS and ACoS in the Overview graph, here you can display any metric showing under the chart by clicking on it. You can also see these two PPC metrics on the Product List Widget which you can export to CSV or add the widgets on the dashboard to track them on an account level.
The next tab is the Sales Breakdown for that ASIN and you can hide or show the metrics below.
The Alerts tab is directly connected to the Alerts module, and here you can easily enable the notifications you want to receive for each one of the products. To better understand each notification capability, click on the “ (i) info-bubble” located on top of each alert title.
The tool will tell you If your products are active, inactive, and even if you are out of stock based on the inventory column in the right.
How to Add COGS (Cost of Goods)
In the Cost of Goods column, in the "Today" tab you will see the cost breakdown. Depending on the tab you are on, the breakdown column will show you the COGS within the range you selected in that period.
Add the product cost in their original marketplace's currency:
The system will change it automatically, depending on the currency entered on the General Settings.
You can manually add your COGS or bulk upload them using a pre-filled CSV file.
To manually add your COGS:
Find the ASIN to add COGS to.
If it is child ASIN, click on the "+" sign at the left to open the children.
Click on the COGS.
Set the time frame.
Add the Product Cost.
Use the "Switch" to add advanced COGS, if desired.
Click on "Save".
Please note: the COGS changes can take up to one hour to show up on your dashboard and products P&L.
To Bulk Edit COGS:
Go to the bottom of the page of your ‘Product’ module, click on "Bulk Edit COGS".
Select the seller account.
Download and fill the CSV template.
Important process notes
You will get a CSV file:
Open a Google Spreadsheet.
Go to the ‘File’ option.
Click on open.
Then go to the ‘Upload’ tab
Load your CSV template file.
It is very important not to delete any columns. Only edit the information in the following columns:
Keep all the column titles, and leave a “0” if you are not editing it.
Now you can upload customizable CSV files to update your COGS. Pick the date ranges and set different COGS.
Click on "Next step".
Upload the filled file.
You have the ‘overwrite’ option for COGS that have already been defined for a product or just skip them.
Save, and they will be automatically updated throughout the software. You may confirm COGS by reviewing them in the products module.
If you make an error, the system will detect it.
Add Multiple COGS with different time ranges
Manually: Click on "+ Add new" to be able to add another time range with a different product cost.
Bulk: It's the same as usual, just adding some more with their time ranges and product cost.
Now, for the next columns we have:
Sales trend for the last 2 weeks
Units, Sales, and Revenue Share depending on the period you are working with
Bestseller ranking and its trend.
The number of reviews
The product’s price
And finally, the date when this product was added
If you click on the "+" sign, it will deploy all of the children ASINS and the same information mentioned before by column.
If you click on the three dots menu, we have multiple quick tools depending on the product you are on.
You can go to the keyword explorer section to find new keywords for that ASIN.
Edit the short title for the products, this will be helpful to identify them when using the email automation tool.
You can go directly to the product listing on Amazon or your Seller Central.
Or copy the ASIN or SKU to the clipboard.
On the right side, you have the button "Column Visibility"; if you click on it you can select the data that you would like to hide/unhide to find the information quicker, or just as you wish to see it; next to it,
Click on "Reset" to restore the default view so you do not have to be clicking on each one of them individually.
All of the columns are drag and drop, so you can customize them to have a more organized view; this can be helpful too for the export file.
Export Products Information
Click on the "Export" button.
A CSV file will be created for you.
The Products module can be shared with other users to manage the users that will have, or do not have, permissions to work with this module, you need to
Click on the 3 dots next to the module name "Products".
Click on "Permissions".
Click on "Share Access".
Write the name or email of the user you wish to give permissions to
Enable or disable the actions this user will be able to perform for your seller account(s).
Click on "Share Access".