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This module shows you what products receive the most traffic and for what keywords.

You can keep an eye on the keywords your products and your competitors are ranking for.

The Keyword Tracker on Elite Seller is semi-automatic, so you can disable it at any time. When the tracker is enabled, all your ASINs that have had sales in the last 30 days and that are currently ranking on the first 3 pages will automatically be added to the tracker.

Settings

Your Keyword Tracker can automatically add new active ASINs to the keyword tracker.

  • Automatic ASIN Discovery: When enabled, once it detects a new ASIN with recent sales it can add it to your tracker.

  • Automatic Keyword Discovery for new ASINs: Enable it to automatically start looking for keywords that your new ASIN ranks for.

  1. Click on the 3 dots next to the module name "Keyword Tracker".

  2. Click on "Settings".

  3. Enable/Disable the seller accounts you want the tool to automatically track.

keyword-tracker-settings

The keywords are also found and matched automatically. When you start to rank for more keywords, the tracker will pick this up and add them automatically.

keyword tracker- settings 2

How to Remove all ASINs and Keywords from the tracker

  1. Go to the upper right corner and click on settings.

  2. Click on the three dots next to the seller account.

  3. Select "Remove all ASIN's and keywords from the tracker".

keyword-tracker-remove

How to Add keywords to Track

Here you can track your product keywords and also track your competitor’s keywords as well.

1. Click on "Add ASIN".

2. You can now either select to track one of your ASINs or to track Any ASIN.

a. If you decide to track any ASIN, add it directly to the tracker.

3. If it is one of your ASINs, Select the seller account.

4. Use the ASIN Selector to add the ASINs you want to track.

5. Click on "Add selected ASINs".

6. Click on the blue button on the right, and wait for the tracker to retrieve details on your selected ASIN.

Please Note: If the ASIN is a child, then the tracker will ask you if you wish to track the parent ASIN instead. In most cases, you would want to track the parent ASIN and not the child's ASIN.

7. Click on "Track ASIN".

On the next page, the tracker will try to automatically find keywords that your ASIN (and its children) is currently ranking for or has ranked for recently.

In the left panel, the keywords should appear automatically when selected for your ASIN. The right panel will show the keywords it is currently processing.

keyword-tracking-track- ASINs

To manually add a keyword:

1. Type in the keyword at the bottom of the left panel, or you can click on the ‘suggest more keywords’ on the right. Suggesting more keywords will add more keywords to the right panel, where they will be processed as well.

Again if you are ranking for those keywords it will automatically add them to the left panel.

2. The "Auto-add keywords" switch moves keywords from the right panel to the left if they are ranking.

Finally, you can select two competitors to track as well.

3. Click on "Select Competitors" and our system will auto-suggest two ASINs that it thinks are the most related to your ASIN. However, you can pick any other ASIN, those are just suggestions.

4. Close the modal.

5. Click on "Start tracking" to save the ASIN and its configuration to the tracker.

Search Bars

We have three search bars available at the top of this module that will let you search by Tag, ASIN/title, and Keyword.

keyword tracking search bars

My Products

You will see all your products. Most of them will be auto-added by the tracker itself.

On each row, you will see a plus (+) sign which allows you to see all the keywords that you are currently tracking for an ASIN.

Next to that, you can find 3 dots that contain a menu with various options:

  • Copy keywords.

  • Go to Amazon.

  • Manage keywords, here you can add or delete your keywords and you have also the suggested keywords list.

  • Manage competitors, this option shows you, which are your 2 main competitors, you have the option to change them.

  • Pause tracking.

  • Enable automatic keyword discovery, which will automatically find keywords you rank for and add them to the keyword tracker.

  • Delete.

keyword-tracker-keyword-menu

The tracker has a built-in system to group keywords by tagging them. You can assign tags to each ASIN. If you wish only to see a specific group of ASINs you can select a tag at the top of the page.

Keyword Tracker columns:

  1. Seller account.

  2. Product.

  3. Estimated clicks today: estimated total number of clicks for today for all keywords and phrases you are currently tracking for the selected ASIN.

  4. Clicks change yesterday: comparison of the number of clicks made yesterday for all keywords and phrases you are currently tracking for the selected ASIN (clicks current period - clicks previous period).

  5. Clicks change 7 days ago: comparison of the number of clicks made for the last 7 days for all keywords and phrases you are currently tracking for the selected ASIN (clicks current period - clicks previous period).

  6. Clicks change 30 days ago: comparison of the number of clicks made for the last 30 days for all keywords and phrases you are currently tracking for the selected ASIN (clicks current period - clicks previous period).

  7. BSR: Product's Best Seller Rank in a specific category.

  8. BSR change 7 days: Product's Best Seller Rank in a specific category changes for the last 7 days.

  9. Competitors: products that share a high number of organically ranking keywords associated with this ASIN.

  10. Keywords: number of keywords of phrases you are currently tracking for a selected ASIN.

To bulk add tags:

  1. Select all the ASINS you want to add tags to, using the checkbox on the left, that will enable the “Actions” button.

  2. Click on "Actions".

  3. Select add bulk tags.

  4. Click on "Finish".

keyword-tracker-add-bulk-tags

For each product, you can see the number of estimated clicks your ASIN has received based on the ranking of your keywords and the estimated search volume. Next to that, you can find your current BSR and BSR history. You can also see what competitors we are tracking as well.

Delete or Pause Keywords in Bulk or Enable/Disable Automatic Keyword Discovery

To delete or pause products or Enabling/Disabling Automatic Keyword Discovery in bulk:

  1. Select all the ASINS you want to delete or pause manually or select all of them with the checkbox at the top of the list, which will enable the “Actions” button.

  2. Click on "Actions".

  3. Select "Pause Trackings / Delete" or "Enable/Disable Automatic Keyword Discovery”.

keyword-tracker-Actions

Keywords List

Click on the plus (+) symbol and wait for the keyword list to load.

Here you'll have a menu composed of four tabs and a search box option, that will help you find the keywords tracked by ASIN.

keyword-tracker-bars

Actions

select the keywords one by one or in bulk, this will enable the tab, this allows you to:

  • Quick refresh your keywords.

  • Activate/deactivate the 10-day boost mode, this means that the tool will do an hourly tracking of the keyword ranking for 10 days

  • Copy Selected Keywords: You can use it when you are trying to add the same Keywords to similar products, or if you need them for other strategies or modules.

  • Pause your keyword tracking.

  • Delete your keyword.

Keyword Tracker-Actions Menu

Export

Here you'll have the option to export all your keywords or select the ones you want to export.

Column visibility

Choose between the following columns to display on your module:

  1. Name of your Keyword.

  2. Clicks estimate: Estimated total number of clicks for a keyword or phrase you are currently tracking for a specific ASIN.

  3. Click share today: An estimated percentage determined by the number of times customers clicked on a determined product after searching for a specific keyword or phrase, divided by the total number of all estimated clicks today of all keywords and phrases you are tracking for the same product.

  4. Search volume estimate: Estimated number of times this keyword or phrase is searched monthly.

  5. Organic rank Today: Today's organic ranking position for selected keyword or phrase.

  6. Rank change yesterday: Organic ranking position and changes for a selected keyword or phrase compared to yesterday.

  7. Rank change 7 days ago: Organic ranking position and changes in comparison to rank 7 days ago for selected keyword or phrase.

  8. Rank change 30 days ago: Organic ranking position and changes in comparison to rank 30 days ago for selected keyword or phrase.

  9. Rank history: Ranking performance chart.

  10. Sponsored rank: Ranking for the selected keyword or phrase among sponsored ads.

  11. Page today: The page where the product is ranking today for a certain keyword or phrase.

  12. Page change yesterday: Changes in the pages where the product was ranking for the selected keyword or phrase compared to yesterday.

  13. Page change 7 days: Changes in the pages where the product was ranking for the selected keyword or phrase from 7 days ago.

  14. Page change 30 days: Changes in the pages where the product was ranking for the selected keyword or phrase from 30 days ago.

  15. Indexed: If your ASINs (or their children) are indexed for this keyword.

Each keyword has its menu, when you click on the three buttons on the left, you'll see various options:

  • Go to Amazon.

  • Add notes to specific keywords, to know if a keyword is being used for launching campaigns, or any other important event.

  • Quick refresh, You can do this whenever you may notice small inconsistencies in the ranking.

  • Activate/deactivate the 10-day boost mode, this means that the tool will do an hourly tracking of the keyword ranking.

  • Pause tracking.

  • Delete keywords.

keyword-menu-actions

By clicking on the keyword itself you can see a more detailed ranking graph that also includes:

  • The product's rank trend is based on the time range selected.

  • Your selected competitor's trend.

  • Top and Bottom Ranking positions for the selected time range.

keyword tracker-competitors

Auto Tracker Feed

You will see here notifications of new ASINs and keywords that have been found, but also keywords that have been removed automatically will appear here when they have not been ranked for more than 30 days.

If you have the auto-tracker feature enabled in your Keyword Tracker settings, now you can see the auto-tracker feed in your dashboard to check the new ASINs that are being tracked, the keywords changes, and the keywords that were removed from the tracker.

With the auto-tracker, we start tracking new ASINs based on their recent sales and add/remove the ranking Keywords for you.

To insert this widget, click on Add widget, go to the List category and look for the Autotracker feed.

Keyword Tracker Top Features - Auto-Tracker Feed

Other Products

Contains all the ASINs you are tracking that you do not own, your competitors' ASINs.

Paused Products

Contains the ASINs you temporarily do not wish to track, to pause a product.

  1. Go to the "My products" or "Other products" tab, use the search box at the top.

  2. Look for the ASIN you want to pause tracking.

  3. Click on the three little dots menu on the left.

  4. Click on pause tracking.

Watchlist

Contains ASINS that are important to you so you can have easy access to them.

To add a product to the watchlist:

  1. Look for the ASIN you want to add.

  2. Click on the crossed eye.

  3. Once enabled, it will turn black and appear in the watchlist tab too.

Keyword tracker-watchlist

Pin the most relevant products at the top of the list so you don’t miss them among the others.

keyword tracker-pin products

Pin your Top Keywords

Don't lose sight of your best keywords and pin them to have them on top.

  • Now you can have Primary keywords showing up at the top of the keyword ranking list for each product.

keyword tracker-pin KW

Permissions

The Keyword Tracker module can be shared with other users. To manage the permissions:

  1. Click on the 3 dots next to the module name "Keyword Tracker".

  2. Click on "Permissions".

  3. Click on "Share Access".

  4. Write the name or email of the user you wish to give permissions to.

  5. Enable or disable the actions this user will be able to perform for your seller account(s).

  6. Click on "Share Access".

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